"Visionary Beginnings: The Oakley Story from Garage to Global Icon"

Oakley, Inc. is an American company known for its innovative and stylish eyewear, particularly sunglasses. The company's story began in 1975 when James Jannard started Oakley out of his garage with an initial investment of just $300. Jannard named the company after his dog, an English Setter named Oakley Anne. The company initially designed and manufactured motorcycle grips that increased grip with sweat, using a patented material called Unobtainium.

In 1980, Oakley ventured into the eyewear market with its first pair of goggles called "O-Frame." With the "Oakley" logo present on the strap, the product became a popular choice among motocross enthusiasts. The innovation didn't stop there; Oakley introduced sunglasses for the general public in 1984. Their first sunglasses were a model called "Eyeshades." These were sport-oriented, featuring a curved design intended to provide broad peripheral vision and protection.

Oakley's approach to eyewear technology made it a favorite among athletes and outdoor enthusiasts. The brand continued to innovate with high-quality materials and unique designs. Their sunglasses featured high-impact resistance and UV protection, making them both functional and fashionable.

In the 1990s and 2000s, Oakley expanded its product line to include apparel, other accessories, and eventually prescription glasses. The brand became synonymous with sports and performance gear, cementing its reputation with endorsements from various athletes across sports disciplines.

In 2007, Oakley was acquired by Italian eyewear giant Luxottica Group for approximately $2.1 billion. This acquisition expanded Oakley's global distribution channels and allowed the brand to benefit from Luxottica's extensive manufacturing capabilities.

Today, Oakley is known for its high-performance lenses and frames, with products that cater to a wide range of sports and outdoor activities. The brand continues to be a leading choice among those looking for eyewear that combines durability, comfort, and style.