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1. Oakley Journey - (Foundation in 1975): James Jannard starts Oakley out of his garage with $300, naming it after his dog, Oakley Anne. The company initially focuses on manufacturing motorcycle grips made from a patented material called Unobtainium.

2. Entry into Eyewear in 1980: Oakley introduces its first pair of eyewear, the "O-Frame" goggles, becoming a hit among motocross enthusiasts.

3. Expansion into Sunglasses in 1984: The brand launches "Eyeshades," sunglasses designed to offer broad peripheral vision and protection, catering to the sports and outdoor market.

4. Technological Innovations: Throughout its history, Oakley has been known for its advanced materials and design, featuring high-impact resistance and UV protection in its sunglasses.

5. Growth in Product Lines in the 1990s and 2000s: Oakley expands to include apparel, other accessories, and prescription glasses, gaining endorsements from athletes across various sports.

6. Acquisition by Luxottica in 2007: Luxottica Group acquires Oakley for approximately $2.1 billion, enhancing Oakley's global distribution and manufacturing capabilities.

7. Modern Day: Oakley continues to be a leader in high-performance lenses and frames, renowned for durability, comfort, and style in sports and outdoor activities.

This timeline not only highlights Oakley's strategic moves but also showcases its sustained innovation and growth in the competitive eyewear market.